." The bag entice customers seeking an item that shifts effortlessly in between casual and also official settings," Landyn Tedrick, Fashionphile's website merchandising expert, tells Refinery29. "This adaptability, together with its streamlined and also smart aesthetic, has created it a preferred among our younger consumers." (Tedrick identifies Fendi's Jewel as "the east-west bag's greatest competition within the luxury reselling market" as "both bags deliver smooth, portable concepts ideal for transitioning in between day and night, and each have experienced a resurgence in level of popularity with the help of the revival of very early 2000s fashion and also star recommendations.").